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Showing posts from February 5, 2008

The United States of Europe (A brief book review)

This book is a few years old. I picked it up in a Boston Logan airport bookstore last month and finished reading it by the time I landed in Paris. At first I had pegged it as a book on business. But the author does not write about negotiation secrets or anything. What he does do is present an outstanding narrative on describing the powerhouse that is the European Union. First he sets about laying out how Americans have not been taking the EU seriously. He uses the example of a typical American couple that goes on a road trip and buys/uses what it thinks are "very American" products. And I felt a little embarrassed because he could have just as well been describing me. My concentration in college, as part of my Political Science major, was in International Relations and so I felt a bit miffed at myself for learning about the significance of the EU through this book. But I guess that is more or less how Jack Welch, whose head-on conflict with Mario Monti (the EU Competition Co…